- Wed Sep 10, 2025 10:36 am
#74903
I’m posting this, solely because it made me smile.
Mike, Rayer Bedford Blues (Rayer won 21 caps for Wales, played 350+ times for Cardiff & was the first player to move clubs for a transfer)
A couple of months ago, Mike Rayer received a LinkedIn notification reminding him that it was the 20-year anniversary of his appointment as director of rugby at Bedford Blues. “I thought bloody hell, that’s come around quickly,” Rayer says of the milestone which makes him the longest-serving director of rugby or head coach in English elite rugby.
In fact if you extrapolate that across English football and cricket, then Rayer has been in charge longer than either Simon Weaver (Harrogate Town) or Peter Moores (Nottinghamshire) – it even surpasses Sir Alex Ferguson’s mammoth tenure as Manchester United manager.
“I feel privileged to still be here,” Rayer said. “You’d like to think, after all these years, I would treat victory and defeat in equal measure, but I think it gets harder. Your weekends are still dictated by the results and how they go.”
It all started with Welsh rugby being at a crossroads – plus ça change! – and a cup of coffee with former Bedford chairman Geoff Irvine at a motorway services station. Rayer was disillusioned with a shake-up of Cardiff’s academy system and saw the role at Bedford, where he had played for a couple of seasons, as a potential stepping stone. Entering his 21st preseason at Goldington Road, Rayer has instead become as ingrained as granite at the second-tier club – and it was all based on a handshake.
“It was perfect timing with what was happening in Wales, and I suppose that’s been my whole career: I had no pace, but I had decent timing,” Rayer said. “I had an initial heads of agreement for a three-year deal, but I have never had a contract. You want to back yourself in a way, and I didn’t want any issues either way. If I wanted to walk away, I probably could have. But we have always operated over a handshake.”
What Rayer has created with Bedford might just rank as English rugby’s most underrated success story. Year on year, Bedford outperform their part-time budget largely funded by their supporters and sponsors – they even turned a small profit last season – while also playing a thrilling brand of rugby. Rayer ranks last season as potentially his most enjoyable as they finished second in the Championship behind Ealing Trailfinders and gave champions Bath a fright in the Premiership Rugby Cup at the Rec.
“I remember afterwards loads of Bath supporters came up to say you’re one of the best teams they’ve seen this season in terms of the way we played the game, which meant a lot,” Rayer said.
Playing that style of rugby, Bedford provide the perfect breeding ground for up and coming players to go on loan. With links to Leicester, Saracens and Northampton, you could easily compile a who’s who of players who cut their teeth under Rayer from Owen Farrell to Dan Cole and Henry Pollock, who Rayer recently discovered gave the half-time team talk in a derby against Ampthill.
“Then he comes out and scores a worldie, running 70 metres down the touchline so fair play,” Rayer said. “We just provide the vehicle for these guys. They know when they come here, we play a good brand of rugby, and they can showcase their talents. We don’t have a massive coaching effect on them, but we operate in a good environment and they can come and and enjoy themselves without too much structure to worry about.”
Saracens director of rugby Mark McCall is among those who is happy to vouch for the effect that a loan spell at Bedford can have on a young player.
“It is not just the rugby education they get but also the compassion, the fairness and the kindness they receive and the understanding of how to be a team man,” says McCall. “Rayer says players who go there have to be all in, that’s as it should be. You send 19-year-olds to Mike, they come back with an increased understanding of what it takes to be a good team man.
“He’s someone who has devoted himself to bringing the best out of other people and showing them what’s possible. I think if you asked players who has been important in their lives, you would have a lot of people around the country who would use the name Mike Rayer.”
Given his consistent track record of overachievement – Bedford have finished in the top half for 16 of his 20 seasons – it is something of a mystery that Rayer has never been snapped up by either a Premiership club or especially a Welsh region. There have been conversations but Rayer never felt the stars align.
“Even with my playing career, I never had a burning desire to play for Wales,” Rayer said. “I know that sounds bizarre. They were dreams, but I have always felt that would be the reward for doing what you’re doing on a daily basis for my club, which was Cardiff. I always felt that with this, if I do my job well on a day-to-day basis, something will come along.”
‘I took Frank Warren to court’
A nuggety full-back, Rayer was something of a cult hero as a player, appearing more than 300 times for Cardiff and winning 21 caps for Wales. Working as a sheet-metal worker, he needed to apply for unpaid leave to go on Wales’ summer tours. His name even became immortalised in rhyming slang (Mikey Rayer = all-dayer) and a beer has been named in his honour by Welsh brewery Crafty Devil. “These two lads were brewing beer in their shed in the garden and I just loved their story,” Rayer said. “They didn’t ask me permission, but I get a few cans every year so I am happy.”
Rayer can also claim to be the first rugby player to be subject to a transfer fee when Bedford, then owned by boxing promoter Frank Warren, signed him from Cardiff for £15,000. “It didn’t end all that well because Frank got into the spat with Don King and had all his assets frozen and I had to go to court to get out my contract.”
‘I make sure my players have a beer with fans’
The advent of professionalism never sat well with Rayer. When he returned to Cardiff, the players stopped socialising with supporters after games, something that he insists upon his own squad doing after every home game.
“We’ve kind of kept them traditional values around the club,” Rayer said. “After a match, the players mingle with the supporters and share the beer with them. And I think that’s everything. That was one thing I noticed when I did go back to Cardiff from here, we were kind of sheltered as players from supporters.
“Thinking back to my career, I never made a memory out of a pay packet. I think being part-time suits us. We don’t see each other all the time. Relationships can become quite frayed when you are in each other’s pockets all the time.”
Rayer seems reluctant to acknowledge the scale of his own achievements, frequently shifting praise to his players such as Dean Adamson, who became the club’s all time try-scorer last season – “he gets Bedford to the core” – or past players such as former fly-half Jake Sharp – “He could do things with a rugby ball I couldn’t dream of” – or old-school enforcer Paul Tupai, “my best signing ever. I signed him at 33 and got 10 years out of him.”
The word Rayer uses over and over is “enjoyment” and this is what keeps him coming back season after season. “It’s the human side of things that I relish, and the relationships you build with the players and coaches,” Rayer said. “I still love the bus trips home. You have some bloody mad bus trips home, particularly if you win down at Cornish Pirates. We’ve won the last three years in a row down there, and I’m asleep by Devon. Some people have said I lack ambition but if something’s a good fit and you enjoy it then why would you want to move?